Huggies Diapers are presumed to be #1 in the world! They're top notch, and very expensive (I know because I have a 2 year old brother)! Not only are their diapers #1, but supposedly, their wipes are too! As it says in the ad, but, what is this ad really trying to say?
The first thing I look at when I see this ad is the face the man is making. That's usually the face you make when you smell something really bad, so you you hold your breath in to not smell the smell, hinting at the baby's diaper. Second I notice his feminine seating on the ground; legs under his butt, sitting very lady like, which is odd because he is a man. Then if you can get a close up and see the baby's face, he looks like he has somewhat of a pout on his face or what not, Haha! Then my eyes shoot to read the words on top, "thick 'n' clean" "#1 wipes" and don't forget the words that aren't in bold that says, "than Pamper Sensitive", "Cleans better than Pamper Sensitive." Finally, I look to the bottom and see "For proof have Dad put them to the speed change challenge,".... ironic.
So its obvious that Huggies made this ad, I mean it says "better than Pampers Sensitive" which must be their rivals. They claim that everything they have is "#1" so Huggies must be the best, there is only 1, #1!
Now I'm a little more focus on the male, and how he is posed on the ground. Huggies, having him posed like that seems a little bias. Women are always the one who change the diapers, or at least that is the stereotype. The fact that the Dad is changing the diaper, and having the face as if he cant take the smell, seems a little emasculating. Men have big huge smelly farts and burps and they smell like sweaty, toilet, gym socks, so why cant "the man" take the smell of a baby's diaper. Then you add in how the wipes are thicker and better and cleaner, so basically the ad is saying, "I am Dad, I change the horribly smelly diapers that probably don't smell any worse than my underwear, but I have these amazing wipes that are so great and hearty, like a man so I'm going to wipe your shitty ass, and everything will be great!" and then, if we need proof, why not have Dad enter a challenge to change diapers with these awesome wipes! I mean c'mon how bogus is this ad.
Now if I was a Dad I would definitely go out and buy these wipes, because if this Dad can do it, then I mean I can too! But if I was a Mom, I would look at this ad and say, well with the way that Dad is sitting, put a wig on him and hes no longer a Daddy anymore, or why cant a Mother use thick and clean wipes and why cant there be a Mom challenge. Well, *light bulb* Moms don't need to prove themselves or have proof, or test themselves to be in a challenge because Mom's always change diapers, they're the super woman of stinky diapers, meanwhile, the Dad's who really don't know how to do anything have to prove themselves that they can actually change diapers and do the things that Mommas do, there is the parallel between Mom and Dad.
Yes, this ad is promoting their wonderful and new, thick and clean wipes that are #1, but why couldnt they have one of those ads where they are holding up and placing a 500 pound weight on it, or show the thickness of the wipes? Why did Huggies choose to take a picture of a man, sitting on the floor, legs under his butt, face looking terrified and unprepared for what is about to come out of the diaper, and the baby's face looking as if he, he can smell is own behind, and it isn't very pleasant? Because that is what sells. Have a man on an ad, showing these fantastic sturdy wipes, and hes scared to take up what is about to come out of this holy diaper, even though man shall fear no evil, but there's evil in that diaper; it sells! Daddy's can changediapers, with Daddy's thick and clean wipes and Daddy is #1, so he must use #1 products! There ya go, there it is.
Good start on your analysis, Nakijah: your discussion of the dad's face and pose are interesting, but you could spend more time on the ad itself--the setting (why a living room?) the font and colors, etc. Overall, the language and grammar are so informal that it's on the verge of being hard to read. Curtail those run-on sentences. Slow down. Write deliberately. Focus on each sentence being meaningful and your writing will be more clear and precise. Good thinkin'--now work on making the writing match.
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